6 Square Online Website Alternatives

Square is a point of sale (POS) system provider that offers a website builder, Square Online, which is designed for small business owners already using Square who want to start an online shop. It integrates with Square POS accounts and offers standard tools for ecommerce, scheduling, and website setup.

But there are several options if you want to get your business online. You might consider some Square Online alternatives if you're looking for extra design flexibility, strong SEO tools, or the ability to scale.

Top Square Online alternatives

This list includes some of the most commonly cited Square Online alternatives for website building. Below you’ll find information on important factors that might influence your decision, like design features, ecommerce functionality, and starting monthly prices for annual subscriptions.

Note: Plans and pricing for each platform can vary by location. For Squarespace, see our pricing page for the most up-to-date details in your location. 

1. Squarespace

Pricing starts at: $16 per month

Square and Squarespace are sometimes confused for each other, but Squarespace is a separate company, offering an all-in-one platform that helps businesses launch beautiful websites with built-in tools for ecommerce, content, and selling professional services. It’s designed to be easy to use and highly customizable while offering deep functionality for creators and entrepreneurs.

Squarespace vs. Square Online

Squarespace gives you flexible site design control and built-in marketing tools, which you may find more full-featured compared to those on Square Online. For example, Squarespace offers an AI website builder as well as AI-assisted design recommendations, copy creation, and product creation, which aren’t currently available on Square Online. 

Squarespace integrates with Square POS for in-person payments and offers features small businesses need, like client proposals, invoicing, and appointment booking for service providers, and inventory management, native payments, delivery options, and tax calculation for ecommerce and digital products. It’s a strong choice if you want a design-forward website with more built-in business tools.

Key features

• Design templates and AI website building with deep customization

• Appointment scheduling and client invoicing

• Ecommerce, memberships, and digital product support

• AI copy, product creation, and SEO tools

Pros

• Easy to use with professional results

• All-in-one design, commerce, and marketing

• 24時間365日対応のカスタマー サポート

2. Wix

Pricing starts at: $17 per month, or limited free plan

Wix offers flexible templates, an AI website builder, and ecommerce functionality on higher-tier plans. You can also access a Square POS integration or Wix’s own POS if you use Wix Payments. 

Wix vs. Square Online

Wix gives you creative control over your website design, as well as access to ecommerce tools and online booking functionality. Square Online offers ecommerce features, with some limitations, on its free plan, while you’ll need a higher-tier Wix plan to access its ecommerce features.

Key features

• Drag-and-drop website builder

• Ecommerce and appointment booking

• App marketplace for extra functionality

• AI site creation and copywriting

Compare Squarespace and Wix

3. Shopify

Pricing starts at: $29 per month

Shopify is a platform built specifically for ecommerce, which includes a native Shopify POS system. In addition to its website builder, Shopify has tools to manage inventory, accept payments, and ship products globally.

Shopify vs. Square Online

Shopify offers advanced ecommerce capabilities, particularly for businesses managing larger product catalogs or multichannel sales. Square Online also offers support for large product catalogs, and may have features that benefit businesses that sell in person often or have a brick-and-mortar location. Shopify has tools to support both online and in-person sales. Your choice between the two may depend on your budget and specific sales needs.

Key features

• Ecommerce store with shipping and tax tools

• POS integrations and inventory syncing

• Large app marketplace

• SEO and marketing tools

4. BigCommerce

Pricing starts at: $29 per month

BigCommerce is an ecommerce platform with a focus on scalability for larger businesses, including multiple inventory locations and unlimited staff accounts. It also gives you the ability to sell and maintain storefronts on multiple platforms.

BigCommerce vs. Square Online

BigCommerce supports high-volume businesses with advanced features for in-person and online sales, as well as a website builder. Square Online can also support businesses with multiple locations and staff. Because BigCommerce focuses on large-scale businesses, it can be an option to consider if you want built-in enterprise-level features.

Key features

• Unlimited staff accounts

• Multichannel selling 

• Built-in shipping, payments, and tax options

5. GoDaddy 

Pricing starts at: $9.99 per month, or limited free plan

GoDaddy is often known as a domain registrar, but also offers a website builder. With a GoDaddy website, you can bundle marketing tools, web hosting, and domain services.

GoDaddy vs. Square Online

GoDaddy and Square Online both focus on speed and simplicity in setting up your website. But GoDaddy offers AI features through GoDaddy Airo that Square Online doesn’t currently have. However, Square Online offers ecommerce functionality on all of its plans, including its free plan, while GoDaddy doesn’t currently offer built-in ecommerce on its lowest-tier plan.

Key features

• Drag-and-drop editor with prebuilt sections

• Appointment scheduling and payments

• Email marketing and SEO tools

• Domain registration and hosting

6. WordPress

Pricing starts at: $4 per month, or limited free plan

WordPress.com is the hosted version of the open-source WordPress content management system (CMS). It comes with a website editor and web hosting, as well as customizable themes and the option to add features via plugins.

WordPress vs. Square Online

Because of its basis as a CMS, WordPress offers many tools for content management and publishing. However, you can access ecommerce on higher-tier plans through WooCommerce and other plugins. The plugin options on WordPress could make it more customizable than Square Online, but may also come with a learning curve or ongoing management of those plugins. 

Key features

• Blogging and content tools

• Theme library and block-based editing

• Ecommerce on higher-tier plans

• Large plugin ecosystem

Compare more brands and website builders

How to choose the right Square Online website alternative

The business website platform you choose depends on your goals, budget, and the type of business you’re running. For example, a ceramic artist may want a platform that easily allows them to sell ceramics retreats or online courses in addition to their products. But another ceramic artist may only need custom invoicing and proposal tools for custom commissions. 

Every platform has its own mix of tools and strengths. Consider what matters most to you: price, ease of use, design flexibility, or ecommerce features. 

Think about what’s most important for your next stage of growth:

• Design and branding: Do you want more control over the look and feel of your site?

• Selling and scheduling: Will you offer services, sell products, or both?

• Business management: What features do you need to run your business smoothly?

• Marketing tools: Do you need built-in SEO, email marketing, or analytics?

Squarespace is a great choice for balanced design and business tools for ecommerce and service selling, all in one place. If you’re planning to switch from another platform, consider how easy it is to move your content and domain, and whether your new platform can still integrate with a Square POS account. Choosing a platform that simplifies the migration process can make the switch faster and smoother.