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Wix is a website building platform that aims to make creating a website more accessible to everyday users. Its basic website plans come with design and customization tools to help users build an online presence.
However, there are many website builders to choose from with various features and strengths. The right one for you will depend on your design preferences and what you want to accomplish with your website platform. For example, Squarespace aims to make creating a beautiful, professional website easy for anyone and includes features that help users grow and scale on its lowest-cost plans, like invoicing and free email marketing blasts.
Top Wix alternatives
Squarespace
WordPress
GoDaddy
Shopify
Weebly
Hostinger
Framer
Webflow
Jimdo
This list includes some of the commonly cited Wix alternatives across the web. Below you’ll find information on key criteria that might influence your decision, like ecommerce access, design flexibility, AI features, and subscription starting prices for annual plans.
1. Squarespace
Pricing starts at: $16 per month
Squarespace is an all-in-one website building and ecommerce platform that helps anyone with an idea bring it to life online. The design platform offers tools to build a beautiful, professional website, and built-in features support businesses of any type and size, from solo content creators and service providers to physical product sellers and enterprise companies.
Squarespace vs. Wix
Both Wix and Squarespace offer website templates, an AI website builder, and tools for ecommerce, design, and marketing. Squarespace places a unique emphasis on pairing beautiful design with intuitive tools, so users can create a professional online presence regardless of their experience level or the size and type of their business or website.
On Squarespace, users get access to multiple website starting points—a library of predesigned templates or a guided AI website building experience—informed by the company’s 20 years of design expertise. Once started, the platform has built-in tools that offer the creative control you need to stand out and the flexibility you need to scale.
Find and register a custom URL with Squarespace Domains and use generative AI to draft and edit copy for your website. Add unlimited products to an online store, paywall premium content, or embed Acuity Scheduling and create customized client invoices and proposals. Get your brand discovered with built-in SEO and email marketing tools, plus multichannel selling features.
Key features
Extensive, curated website template library
AI website builder and design guidance
AI copy generator and SEO tools
Ecommerce (Online stores, shipping labels, invoicing, native payments, and more)
Appointment scheduling
Email and social media marketing
Robust third-party extension options
Lower fees with Squarespace Payments
Pros of Squarespace
All-in-one platform
Flexible website design options
Ease of use
Affordable subscription plans
Built-in marketing tools
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Squarespace plans
Basic: Includes website design and hosting, free domain, and tools for ecommerce, invoicing and taking payments
Core: Basic plan features plus lower fees, more advanced analytics, custom code, and shipping and tax services
Plus: Core plan features and lower fees on credit card transactions and digital content and memberships sales
Advanced: Plus plan features and the lowest fees on credit card transactions and digital content and memberships sales
Note: Plans and pricing for each platform can vary by location. For Squarespace, see our pricing page for the most up-to-date details in your location.
2. WordPress
Pricing starts at: $4 per month or limited free plan
WordPress is a content management system (CMS) built on open-source code. It allows users to create and manage websites, blogs, and other web content. Because of its open-source nature, WordPress offers design flexibility for those with more technical web design knowledge. Users use plugins to further customize and add features to their WordPress websites.
WordPress vs. Wix
WordPress is a CMS that can be used to make a website, whereas Wix is made to be a holistic website building platform. WordPress offers extensive customization options, but the methods for customizing can be more manual or require more web design expertise. Users add plugins to get additional features like ecommerce, and ecommerce features are only available on higher-tier plans.
Key features
Website theme library
Open-source for extra customization options
Ecommerce and marketing via plugins
3. GoDaddy
Pricing starts at: $9.99 per month or limited free plan
GoDaddy is often thought of as a website hosting and domain provider, but also offers a drag-and-drop website builder. To add functionality like ecommerce, users can add plugins or choose higher-tier plans. All website plans include access to website templates and payment processing.
GoDaddy vs. Wix
Both Wix and GoDaddy offer tools for quick website development and design. Both platforms offer marketing and AI tools. Both platforms also require users to sign up for a higher-tier plan to access ecommerce features. Users may choose one platform or the other based on the aesthetic and design flexibility or how much functionality they want built into the platform from the start.
Key features
Drag-and-drop website editor
Customizable website themes
Built-in AI tools
4. Shopify
Pricing starts at: $29 per month
Shopify is an ecommerce-focused platform that includes website building as part of its standard set of business tools. Like other website building tools, it includes website editing and online store templates in addition to a large set of features for managing and selling products across platforms and locations.
Shopify vs. Wix
Because Shopify’s main focus is on ecommerce, it has extensive tools for online stores and includes ecommerce functionality in its lowest-tier subscription. However, its lowest-priced plan is more expensive than the cheapest plans from other website builders, including Wix. Wix’s lowest-cost plan does not include access to ecommerce features. In addition to ecommerce users, Wix also serves non-business users.
Key features
Large set of ecommerce features
Customizable website themes and templates
Integrated payment tools
Built-in AI tools
5. Weebly
Pricing starts at: $10 per month or limited free plan
Weebly is an ecommerce-focused website builder previously acquired by Square, the point-of-sale system provider. It offers website editing, a mobile app, and email marketing tools. Weebly offers ecommerce tools on all of its plan tiers.
Weebly vs. Wix
You can create a website and sell products on both Wix and Weebly. Wix offers more tools for website editing and customization, as well as AI tools. Because Weebly is part of Square, it offers direct integration with Square POS features and payments in its plans. Wix users also need to sign up for a higher-tier plan to start using ecommerce features that Weebly offers on its starting plans.
Key features
Drag-and-drop website editor
Ecommerce tools
Part of Square POS ecosystem
6. Hostinger
Pricing starts at: $3.99 per month
Hostinger is a web hosting provider that also offers website building, AI, and ecommerce features. Its website builder includes marketing integrations and several AI tools, including an AI website design tool.
Hostinger vs. Wix
Both website building platforms offer AI website building and website template options. Hostinger offers a more compact set of tools, which could offer less flexibility, depending on what you want to do with your website. Hostinger also requires you to upgrade to a higher-tier plan to access more of its advanced features, like ecommerce tools and additional AI tools.
Key features
AI website builder and tools
Drag-and-drop website editing
Ecommerce features
7. Framer
Pricing starts at: $5
Framer is a website building platform that offers no-code website design and editing tools. Like other website building platforms, Framer has an AI website generator and includes SEO tools, a CMS, and responsive design in its offerings.
Framer vs. Wix
Framer is a design-centric website builder, placing a heavy emphasis on customization and its live collaboration tools. Wix also offers customization features, and some may feel it has a more beginner-friendly user interface. While users can integrate third-party ecommerce platforms with a Framer website, the platform doesn’t currently offer native ecommerce tools.
Key features
Real-time collaboration tools
AI website builder
Custom code support
8. Webflow
Pricing starts at: $14 per month or limited free plan
Webflow is a no-code website builder offering website solutions for websites, blogs, and ecommerce. Like Framer, Webflow focuses its starter platform and tools on design customization. It also has built-in AI tools for design and copywriting.
Webflow vs. Wix
Webflow offers technical design functionality that could appeal to users with more web development experience, and Wix’s website design tools are made to be accessible to users of all levels. Webflow also has multiple plan tiers depending on what you want to do with your website. Wix offers fewer plans with more features included in each tier. Like Wix, users need to purchase a higher-tier plan to access ecommerce tools.
Key features
Complex website design tools
Built-in CMS
Ecommerce features
9. Jimdo
Pricing starts at: $11 per month or limited free plan
Jimdo is a website building platform offering straightforward website hosting and design. On paid plans, users get common website features like a free domain, contact forms, and mobile-friendly design. Users on higher-tier plans can access ecommerce tools.
Jimdo vs. Wix
Jimdo and Wix both offer website building and ecommerce tools and both require users to subscribe to a higher-tier plan to access ecommerce features. Wix may offer more customization tools for websites. Users on Wix’s and Jimdo’s free plans both see ads and get a branded website domain.
Key features
AI website builder
Ecommerce features
Mobile-friendly design
How to choose a website platform
The website builder you use ultimately depends on your specific circumstances and needs. To make your choice, decide what matters most to you: price, advanced features, design quality, specific ecommerce features, the ability to grow, or something else. Weigh the pros and cons of each option, keeping your highest priorities in mind.
If you’re planning to switch from Wix or another platform, consider your main reasons for switching and what you like about your current tool. For example, if you want to stay on an all-in-one platform that’s intuitive to use, Squarespace is a great option that might offer more of the features you’re looking for.
It’s also worth considering the migration and transition process. Does your chosen platform offer a guide or tools for helping you migrate your website content? Can you transfer your domain or mailing contact lists? A platform that simplifies this process can save you time and headaches.