5 Best Website Builders for Events and Experiences Businesses

Every event begins before guests even arrive. Each interaction that ticketholders have with your website—whether through the event description, sign-up flow, or reminder messages—sets the tone for what the gathering will be like. Having a high-quality event website can help you keep every event running smoothly and get attendees excited.

Whether you host retreats or workshops, run a restaurant or performance space, or operate a summer camp or travel agency, finding the best event website builder is essential for designing, launching, and managing successful experiences that keep people coming back. 

Here, we’ve gathered the basic details on the best website builders for event planners and other experience hosts, so you can review your options, all in one place.

Top website builders for events and experiences businesses

Each of these platforms offers tools for event planners and businesses rooted in delivering great gathering experiences, whether that’s a concert, dinner party, art class, retreat, or something else. Below, you’ll find a more detailed description of each, weighing features that are especially important for event planners, such as ticketing, booking and invoicing, analytics and tracking, and marketing tools. Depending on your workflow and preferences, the best event website builders will give you access to most or all of this functionality.

Compare more brands and website builders

1. Squarespace

Pricing starts at: $16 per month

Squarespace offers a comprehensive slate of tools and features that brings together two decades of design expertise with powerful tools for packaging, promoting, selling, hosting, and managing events and experiences, making it a great choice as an event website builder. 

To showcase upcoming events and promote your offerings, choose from website templates for events—including options for courses, scheduling, entertainment, and restaurants. Or, use the Blueprint AI website builder to generate a custom website tailored to the unique needs of your business. 

Features for managing and promoting your events and experiences include scheduling tools for streamlining registrations for group and appointment bookings, custom forms for collecting sign-up and attendee information, and built-in marketing support. Branded invoices, marketing emails, and mailing lists make it simple to charge for private events, stay in touch with attendees, attract new participants, and grow your audience. With official integrations, you can add adaptable blocks for tour date listings, restaurant bookings, event reservations, and ticketing.

Note: Squarespace plans and pricing for each platform can vary. See our pricing page for the most up-to-date details in your location. 

Key features

• Website designs made for event organizers

• Custom bookings with Acuity Scheduling

• Secure payments and branded invoices

• Customizable contact forms

• Email marketing automations and newsletters

• AI website building tools

• Built-in marketing and SEO tools

2. Eventbrite

Pricing starts at: 3.7% + $1.79 service fee per ticket, plus 2.9% payment processing fee per order, or free for free events

Eventbrite is a self-service ticketing platform and a platform for discovering local events. It offers advanced tools for selling tickets, collecting payments, managing event capacity and check-in, planning seat maps for seat reservations, sending updates and reminders to registrants, and tracking analytics. You can use an optional app for organizers for check-in and selling last-minute tickets at the door. 

There’s no cost if your event is free. Otherwise, your costs are based on ticket cost. You can choose to cover the ticketing fees for paid events or pass on the cost to buyers. 

Using Eventbrite also comes with potential opportunities for organic discovery, since eventgoers can browse the site for events.

Though Eventbrite isn’t an event website builder, it can complement a website. Depending on your business needs, pairing Eventbrite’s ticketing tools with your event website could be a good solution. 

Key features

• Advanced ticketing tools

• Payment processing

• Data tracking and analytics

• Marketing tools and onsite ads

• An app for organizers

See how to use Eventbrite with Squarespace

3. Webflow

Pricing starts at: $14 per month, or limited free plan 

Webflow is a visual editor with drag-and-drop website building and editing tools. Their no-code approach makes it possible to build a highly personalized website. Whether this is the best event website builder for your business will depend on if you have web design chops, a desire to learn Webflow’s interface, or plan to work with a designer or developer to handle the building. Webflow also offers pre-designed event planning website templates for purchase.

For ticketing, ecommerce, or scheduling features, you’ll need to use Webflow’s third-party integrations. These options are available on higher-priced plans.

Key features

• Advanced website customization with granular control

• Drag-and-drop editing and design tools

• Website design templates made for event planners

• Built-in marketing and SEO tools

• AI website building tools

• Third-party plugins and integrations (including for ecommerce and ticketing)

See our full Webflow vs. Squarespace comparison

4. Wix

Pricing starts at: $17 per month, or limited free plan

Wix is a website-building platform that aims to make website building more straightforward and accessible to everyday users. The company offers a library of customizable event website templates, as well as Wix Events, a suite of tools and features for managing events, ticketing, and RSVPs from your website.

Tools and features for managing events and experiences include scheduling, selling tickets, seat maps, collecting payments, managing event capacity, waiting lists, and hosting online events via your choice of video conferencing platform. 

Payment processing, scheduling, and other features are available only on higher-tier plans. Using Wix’s ticketing platform comes with an additional 2.5% ticket service fee, which you may opt to pass on to ticket purchasers.

Key features

• Drag-and-drop website builder

• Event management tools

• Built-in marketing and SEO tools

• AI website building tools

• Payments processing and ticketing on higher-tier paid plans

See our full Wix vs. Squarespace comparison

5. WordPress.com 

Pricing starts at: $4 per month, or limited free plan

WordPress.com is a hosted version of WordPress, an open-source software and content management system (CMS). It includes a system of adaptable design themes, website building blocks, and templates (called “patterns”) that you can mix and match to customize your own website and events pages. 

To use WordPress.com as an event website builder, you need to start with a suitable design theme, such as one made for restaurants, ecommerce, or education and coaching. Then, choose an event template to make pages to promote your upcoming events, tour dates, classes, and more. You can then use the block editor and third-party events plugins to add tools, such as calendars, registration forms, and events management platforms.

Key features

• Drag-and-drop website builder

• Design templates and blocks

• AI website building tools

• Third-party plugins and integrations (including for ticketing and payments)

• Advanced SEO tools on higher-tier paid plans

See our full WordPress.com vs. Squarespace comparison 

Choosing the right business platform for events and experiences businesses

The best event website builder for event planners depends on a constellation of factors, including your personal preferences and skills, as well as your business needs and budget. The type of events you offer will also be a major consideration, since this will inform the types of tools and features you’ll need for registration, ticketing, and payments processing.

As you compare event website builders, give the trials a test drive to get a feel for how the tools work. Check out examples of websites from other businesses in your industry for inspiration and to observe their sites in action. 

Here’s a checklist of what to look for as you evaluate the best option for your business:

• Events tools and features: Determine which events tools will most effectively support your offerings and customers. This could include ticketing tools, sign-up forms, scheduling tools, secure payments, mailing lists, invoicing, SEO and analytics, built-in marketing features, third-party plugin options, and more.

• Aesthetic: Consider whether the website builder has options that match your business’ design aesthetic, as well as the look and feel of your events and experiences. Ideally your brand identity seamlessly weaves through your live events and your website.

• Ease of use: Does it feel straightforward to set up, update, and maintain? Will you be able to do so yourself, or might you need to hire help? Once set up, will the platform help you work efficiently and simplify your current workflow? Look at the customer support and knowledge base offerings to get a sense of what your options will be if you ever need help.

• Scalability: Factor in your long-term business plans. Will this website builder be able to grow and scale with your business?

• Reputation: Talk to peers and comb through reviews, ratings, and testimonials to get a sense of how reliable and reputable the platform is.

• Pricing: Compare the subscription price, ticketing fees, and any other expenses, such as credit card processing fees and the cost of hiring a web designer or developer for set-up help, if needed. Make projections over the coming months and years. How do these expenses compare to your budget?

If you’re looking for a comprehensive business and website building platform, Squarespace is a great option with helpful tools for event planners, including built-in marketing tools, plugins for event ticketing platforms, branded invoices, and booking features, as well as professional-level website templates and AI tools to help you get started and grow.