7 Best Blog Website Builders

Starting a blog is easier than ever, but the right platform can make all the difference for helping you maintain it and build an engaged audience. Whether you're writing to share something you care about, drive traffic to a business website, or earn income through content, the right blog website builder should match your workflow, design preferences, and publishing goals.

We reviewed some of the most commonly cited platforms for blogging in 2025. Below, you'll find the starting paid plan price, a brief description of the platform, and key features for each. 

Top blog website builders

Some of these options are full-featured website builders that have content management systems (CMS) to support blogging, while others are standalone CMS or blogging platforms. Website builders that support blogs give you the best balance of brand ownership and built-in tooling. You can control your blog design, get a custom domain, and start an email newsletter, and may have the option to expand into paywalled content or other revenue streams. A standalone CMS requires more setup to attach to a website, and third-party platforms don’t offer as much brand flexibility.

Compare more brands and website builders

1. Squarespace

Paid pricing starts at: $16 per month

Squarespace combines elegant design with powerful publishing tools, making it a great choice for bloggers who want to pair high-quality content with a visually polished site. You can choose from beautifully designed templates optimized for blogging, or use the Blueprint AI website builder to generate a custom blog website tailored to your goals.

Squarespace supports all of the essentials: categories and tags, RSS feeds, post scheduling, and robust SEO tools. You can also gate content behind paywalls, connect with email subscribers, and sell products or services, all within the Squarespace platform. There are also built-in AI tools that help streamline content creation, from drafting blog outlines and posts to generating SEO titles and meta descriptions.

Key blogging features

• Template library or AI-generated custom blog layouts

• Brand Identity tool to apply brand voice to AI copy

• Built-in SEO, post scheduling, and tags

• Member areas and paywalls

• Google AdSense integration 

• Email campaigns and newsletters

• Clean, mobile-friendly templates

Note: Plans and pricing for each platform can vary by location. For Squarespace, see our pricing page for the most up-to-date details in your location. 

2. Blogger

Pricing starts at: Free, with Blogger-branded domain

Blogger is Google’s longtime blogging platform. While it hasn’t seen major updates in recent years, it’s a straightforward, free tool for personal blogging. It integrates with Google AdSense and allows you to map a custom domain.

Design and customization are more limited than on a website builder, and you’ll need to pay for a domain to use a custom URL. But for hobbyist bloggers who just want a place to write and publish their content or someone looking to test blogging out, it’s an option to consider.

Key blogging features

• Free blogging with Google account

• Basic design customization

• Supports custom domains 

3. Ghost(Pro)

Paid pricing starts at: $15 per month after promotional period

Ghost is an open-source blogging platform focused on speed, simplicity, and monetization options. It offers writing and publishing tools, a modern aesthetic, and support for paid memberships, newsletters, and analytics.

Ghost lets you build a fully branded website. You can self-host the Ghost CMS on your own website at a slightly lower price or use Ghost(Pro) for a standard hosted website experience. It’s a straightforward platform for blogging needs, but some all-in-one platforms might offer more functionality, like built-in ecommerce.

Key blogging features

• Memberships, subscriptions, and paywalls

• Built-in email newsletters

• Website included in hosted plans

4. Medium 

Pricing starts at: Free, $4-5 per month to monetize

Medium is a content platform and community. You don’t build a traditional website on Medium. Instead, you publish under your profile or publication name within Medium’s platform. Its minimalist design puts the focus on writing, but you won’t have the flexibility to create a fully branded web presence on Medium.

If you want to earn money from your blogs, you can join the Medium Partner Program to earn money based on engagement with your content. Medium is a straightforward platform for writers, but might be less suited to bloggers who want ownership over their platform to grow their brand or a business.

Key blogging features

• Built-in editor and minimalist design

• Medium Partner Program monetization

• Highlighting, comments, and story stats

5. Webflow

Paid pricing starts at: $14 per month, or limited free plan

Webflow is an advanced website builder aimed at users with design experience or a desire for pixel-level control. It supports blogging through its CMS, so you can design custom blog layouts.

Webflow has strong design tools, but can have a steeper learning curve than some other website builders. It’s worth considering for bloggers who want full control over site structure and design, or for those building a content-rich publication that needs advanced layout and animation capabilities.

Key blogging features

• Custom CMS for blog content

• Additional control over design and layout

• Dynamic content filtering and categories

See our full Webflow vs. Squarespace comparison

6. Wix

Paid pricing starts at: $17 per month, or limited free plan

Wix offers a drag-and-drop website editor that makes building a blog more beginner-friendly. You can start from scratch or use its AI website generator to create a blog layout. It comes with built-in blogging features like categories, tags, archives, and a mobile-friendly editor.

Wix offers media tools that can be beneficial for photo-heavy blogs, and the platform includes marketing features like email campaigns and social sharing. If you want to charge for any of your content directly through Wix, you’ll need a higher-tier plan. 

Key blogging features

• Drag-and-drop design editor

• Built-in post scheduler, tags, and categories

• AI layout generator and media tools

See our full Wix vs. Squarespace comparison

7. WordPress

Paid pricing starts at: $4 per month, or limited free plan

WordPress.com is the hosted version of WordPress and is a widely used blogging platform. The WordPress website builder includes access to themes and plugins, offering flexibility for different types of blogs.

The free plan supports basic blogging, while higher, paid tiers unlock design customization, plugins for SEO and other functionality, and monetization tools. However, it may have a steeper learning curve than other platforms.

Key blogging features

• Blog themes and plugins

• Built-in post scheduling and tagging

• Reader and subscription tools

See our full WordPress.com vs. Squarespace comparison

How to choose the best blog website builder

There’s no single best blogging platform. The right choice depends on your goals, aesthetic preferences, and budget. Here are a few factors to consider:

• Design and customization: Do you want the option to apply a unique, personalized design or are you happy with a minimalist layout?

• Ease of use: Are you looking for something simple, or are you willing to learn a more complex platform?

• Monetization tools: Will you sell products, host ads, offer memberships, or publish behind a paywall?

• Audience: Do you want to build your own audience or tap into an existing community?

• Support and scalability: Are you starting a personal blog, or do you want room to grow into a content business?

If you want a professional-looking blog that can evolve with your goals, Squarespace offers a strong balance of design, content tools, and growth-ready features. But each platform above has its own strengths, depending on where you want your blog to go. Explore each option and see what fits best with your writing process.