7 Email Newsletter Examples

Whether you're running an online store, keeping up with clients, managing a blog, or building a personal brand, email newsletters are key to keeping your audience engaged and driving traffic to your website. But the right newsletter design depends on your message and what you want subscribers to do after reading.

Check out these seven email newsletter examples from Squarespace Email Campaigns designed to help you connect with subscribers. Pick one newsletter style to customize, or use them as inspiration for your newsletter content and design.

1. Community-focused updates

Love bringing people together? This template shows how to turn in-person connections into engaging email content. The design puts community front and center with a welcoming group photo and casual, friendly copy that makes subscribers feel like they're part of the conversation. 

The "what's been cooking" format gives you space to highlight recent events while building excitement for what's next. It's perfect for organizations that want to showcase their community while encouraging more participation in future events.

What makes it work:

• A warm, inviting header image that captures real community moments

• Clear content sections that guide readers through your updates

• A mix of past highlights and upcoming events to keep attendees coming back

• Natural, conversational language that matches the community's vibe

2. Editorial-style update

Looking to share content with your audience regularly? The Eloise newsletter template gives your writing room to breathe. Its clean, editorial-style layout works beautifully for bloggers, writers, and brands that prioritize storytelling and a one-to-one communication style in their marketing.

What makes it work:

• Smart organization for recurring content sections

• A featured image that sets the tone for your writing

• Typography that makes longer reads enjoyable

• Easy navigation between different content types

3. Lead magnet 

When you're offering valuable downloadable content, presentation matters. Lead magnet campaigns introduce subscribers to your work by sharing your content over time, building trust in your expertise. 

This template helps you deliver guides, worksheets, or other resources while keeping subscribers excited for what's coming next. The design builds trust through professional styling, while making it crystal clear how to access the content they’re interested in.

What makes it work:

• Can't-miss download button placement

• Snappy copy that emphasizes the value you're providing

• Professional imagery that reinforces your expertise

• Clear next steps for putting the content to use

4. Welcome series

First impressions count. The Clara template helps you nail that crucial welcome email by striking the perfect balance between professional and personal. It introduces your brand warmly while setting clear expectations about the value you'll provide. You can turn this into a series of welcome newsletters by creating a set of updates that walks subscribers through getting to know you, your business, or your products.

What makes it work:

• A friendly, personal greeting that feels like a real conversation

• Clear preview of what subscribers can expect from you

• Approachable, on-brand imagery that builds connection

• Content structure that's easy to scan and absorb

• Clear call to action

See more welcome email examples

5. Product showcase

Need to promote products without feeling pushy? This newsletter template is a good example for how it's done. The design thoughtfully mixes lifestyle photography with product shots to help readers envision your items in their lives. Categories make it simple for subscribers to find exactly what they're looking for. Positioning the recommendations around a theme, like a gift guide, makes the marketing feel more personalized and less transactional.

What makes it work:

• Smart product grouping that makes shopping intuitive

• Balance of promotional and helpful content

• Visual hierarchy that guides the eye

• Discount code to add an incentive to shop

• Multiple ways to engage with your offerings

6. Content curation

Share your experiences or passion for a niche subject with this artfully designed template. It's perfect for curators, critics, and creatives who want to deliver regular doses of inspiration to their audience. The minimalist design puts the focus on your carefully selected content while maintaining a cohesive visual narrative.

What makes it work:

• Bold, distinctive header design that sets the curatorial tone

• Clean layout that lets featured content breathe

• Consistent date formatting that recreates the look of a regular publication

• Simple navigation that encourages content discovery

7. Content recap

This template shows how to transform blog content into an engaging email digest. The design elegantly presents your latest articles while maintaining visual hierarchy and reader engagement. Perfect for health, wellness, and lifestyle content creators who want to drive traffic back to their main platform.

What makes it work:

• Strategic content preview that entices readers to click through

• Clear categorization of different content types

• High-quality imagery that reinforces content themes

• Personalized greeting that builds reader connection

What makes a good newsletter?

Templates give you a strong foundation, but the details you add make your newsletter memorable. Start by considering how your subscribers typically engage with your content. Do they read on their morning commute? During lunch breaks? This insight will help you optimize everything from image placement to content length and what you include.

Read our full guide to starting a newsletter

Content variety

Think of a newsletter like a regular catch-up with a friend. You want to share updates that are important to you, but you also want them to be interesting to the person you’re sharing with. Experiment with the types of content you include in your newsletter, which might include:

• Business updates

• Articles of interest from you or others

• Promotions or discounts

• Sneak previews or behind the scenes information

• Customer testimonials or stories

Each of these can be tailored to your newsletter style and how you want readers to interact with your newsletter. But keeping content fresh, even if you’re linking to published pages on your website or sharing similar content formats each month, will ensure they’re excited to open every month.

Thoughtful visual design

Your template choice should reflect both your immediate goals and long-term brand strategy. For product recommendations, focus on templates with strong visual hierarchies that guide attention to key features and pricing. For community building, choose layouts that balance personal connection with clear calls to action.

The most effective newsletters maintain consistency while avoiding monotony in their visuals. Use your brand colors strategically—they should guide readers through your content, not overwhelm it. Keep your fonts simple, usually no more than two complementary typefaces. Remember that white space isn't empty space—it gives your content room to breathe and helps readers focus on what matters.

Designed with goals in mind

Any time you create a newsletter, think about the next action you want readers to take. This could be making a purchase, signing up for an event, or just visiting your website. Regardless, every element—from image choice to button placement—should work together to guide subscribers toward that goal.

Start by paying special attention to your subject lines and preview text. These elements often determine whether subscribers open your email at all. Write subject lines and headings that promise specific value, and make sure your preview text builds on that promise instead of repeating it.

In your newsletter copy, be selective with your calls to action. Multiple competing requests can overwhelm readers and reduce response rates. Choose one primary action per section and make it unmistakably clear. Start with any of the templates above, add your unique perspective, and you'll be well on your way to creating newsletters that keep subscribers looking forward to your next send.