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Congratulations! You’re ready to launch your career coaching business and guide others on their professional journeys. But now you need to embark on a task to reach clients that your certification program may not have trained you for: building a website.
This article will help guide you through the process of building your career coaching hub, step-by-step, to showcase your coaching brand, and help you connect with potential clients.
1. Identify your area of expertise
Before you start building the site itself, it’s important to make sure that you know your specific area of focus. Identifying this focus can also help to determine the aesthetic of your site.
Try to get specific so you can differentiate yourself.
What do you offer that no other career coach does?
Are you focused on a particular industry or type of client?
What stage of their career is your ideal client in?
Are there certain skills or goals you want to specialize in?
2. Choose a website template or build your own
Understanding your brand’s identity will be key to designing a website that feels authentically you. Is your approach to coaching straightforward and by-the-book? Or perhaps more playful and innovative?
This can help to determine the design motif, such as the font and color theme, for your site. Here are a few popular coaching-focused templates from Squarespace if you’re looking for a little inspiration.
You can also create a custom template with Squarespace Blueprint AI if you’d like to feel out the process on your own. The tool will use a description of your business to suggest pages, sections, and draft copy to fill out your website template.
Learn more about building a brand
3. Register a custom domain
You’ll also want to make sure to register a domain as you dive into building your site. A domain, like squarespace.com, is like a website’s street address, which potential clients will use to reach it. It’s best to make it as simple as possible, so clients are more likely to remember it. Some examples of clear and easy-to-remember domains include:
Your name
Your brand’s name
Either of the above + career coaching
You may also want to try using a unique top-level domain (TLD), in addition to .com, such as .careers. While .com is the most common and most popular, creating a secondary domain to include on a business card or email blast may help your brand stand out.
If you need help naming your new coaching business, try a business name generator for ideas.
Get tips for choosing a domain name
4. Design a homepage
The homepage is the perfect place to start designing your site. This is what visitors will see first when they reach your site, so it’s important to ensure that it offers key information and represents your brand clearly.
Your homepage should include basic information, such as a short summary of who you are, the services you offer, your general coaching philosophy, and a few satisfied client testimonials. This is also where your branding will first come into play, such as your color themes and image choices.
Videos, such as a brief introduction to you and what you offer, are also great to include. Make sure your links and text clearly lead customers to other areas of your site, such as an intake form or class and event offerings.
5. Share your background and experience
While your homepage offers a brief overview of who you are, an About Me page is where you can really offer an in-depth exploration of your journey, philosophy, and personality to let potential clients get to know you and help you earn their trust.
It’s best to use a welcoming tone here. Some things to consider featuring on your page include:
A bio about yourself, such as where you grew up, where you studied, and certifications or relevant work experience
What made you want to help others maximize their professional potential
An explanation of your approach to career coaching
Awards or other recognitions that support your expertise
Links to social profiles like Instagram and YouTube
This page is where clients can really get to know you, so don’t be afraid to let them in and show them the real you.
Read our guide to writing a professional bio
6. Highlight your services
What services you offer, what they include, and how you approach them are all important to communicate to potential clients. Make sure to highlight your services on your homepage, but consider creating a dedicated page too.
A services page is a place to describe the services that you currently offer in more detail. This page should break down your different offerings, such as classes, consultations, and ebooks, as well as what each service includes and your pricing.
There are a few ways to do this on Squarespace.
Text blocks describing your coaching philosophy and service options, with links to your booking page
An online store page that includes service products like in-person or virtual coaching sessions or digital products like ebooks and worksheets
Online courses for people who prefer to learn on their own time or aren’t ready for one-on-one coaching yet
Learn how to sell workshops on Squarespace
7. Make it easy to get in touch or book
Once potential clients get to know you, they’ll need a way to get in touch about your services. To help them do this, create a contact and/or scheduling page.
For career coaches, a contact page typically houses a contact form. This page can also include other types of information, such as your business location, if you have an office, or if you serve a particular area. You can customize your form to gather whatever information you’ll need from your clients, like focus areas or resume files.
You can also add online booking to your site using a booking tool like Acuity Scheduling. You’ll be able to embed a calendar onto the page so clients can schedule a consultation or coaching session on their own.
Learn more about building a site with appointment booking
8. Create a blog to share simple tips
One way to draw interest in your services from potential clients is to regularly create engaging content in your areas of expertise.
A blog allows you to provide regular insights on your niche, building authority and audience loyalty for your niche. These posts help you gain trust with potential clients and build your website’s SEO, which will make it easier for people to find you in search results.
You can also use blog posts to promote a related seminar or workshop that goes more in-depth on the topic, such as:
Goal setting
Resume writing
Interview tips
Using content to funnel potential clients towards your products is a great use of your website and can help generate loyal, repeat business.
Read our guide to starting a blog
9. Add testimonials and reviews
While you may have featured brief client statements on your homepage, having a dedicated space for full client testimonials can help you build trust with potential clientele. Encourage your clients to leave reviews—successful entrepreneurs on Squarespace recommend sending an email requesting a testimonial or review immediately after a service or product has been delivered.
People are more likely to trust reviews and testimonials from other people than marketing directly from you. Displaying that positive feedback builds social proof, which makes potential clients feel more confident in booking with you. These testimonials can be featured in other areas of your site as well, such as blog posts, or your footer, which would ensure they show up on every page.
If you sell digital downloads or other digital products and services through an online store, you can also enable product reviews so clients can share their experience directly.