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When you’re building a personal brand or growing an ecommerce business, selling products on your website is table stakes for establishing your online presence and generating revenue. Selling physical goods comes with challenges like production, inventory management, and order fulfillment, but third-party print on demand services offer simple solutions for creating and selling a variety of products on your Squarespace website.
Whether you plan to sell art prints, embroidered t-shirts, or branded merch like stickers and tote bags, Squarespace’s Custom Merch makes it easy to start selling online. Learn more about how print on demand services work and how to get started with Custom Merch for your brand.
What is print on demand?
Print on demand companies handle the production, shipping, and fulfillment of products for your brand. Every product is created when an order gets placed, so you only pay for associated costs when you make a sale. For example, if a customer purchases a branded t-shirt through your website, the print on demand company will only make the t-shirt when the order is placed. This means you only pay for associated costs when you make a sale, which is why print on demand is a low-risk way to start selling online.
Custom Merch makes it easy to integrate your online store with leading print on demand provider Printful. Using a print on demand service has multiple benefits.
Learn more about how print on demand works
Outsource inventory management
Managing inventory involves logistics like maintaining minimum stock and keeping up storage. Print on demand services take care of inventory management for you. You also save on expenses tied to launching new products or pivoting your designs, because you can test new ideas without purchasing new materials or production equipment. A photographer might test selling prints of different photos to learn more about what appeals to their audience, or a fashion brand might launch a new baseball cap design and see if it takes off.
Simplify shipping
Print on demand services include dropshipping, which means you don’t have to worry about handling order fulfillment. When a customer purchases an item in your online store, the print on demand service will automatically package and ship the order for you. Depending on the company and plan, you may be able to customize the packaging to include your logo on the shipping label.
Create a new revenue stream with Custom Merch
With Squarespace’s Custom Merch, you can diversify your revenue streams by creating and selling branded merch, art prints, and other popular products through your website. Start by selecting and customizing your products on Printful, then easily sync those products with an online store template on your Squarespace website. Make sure to connect a payment processor with your account so you can launch your shop and start accepting orders.
Once you’ve taken those steps to set up your store, Custom Merch simplifies the rest of the selling process. Printful manages inventory, production, and shipping with no upfront costs—you only pay when you make a sale. With several Printful fulfillment centers around the globe, and all products customized in-house, Custom Merch by Printful can help you build a global brand with high-quality products your customers will love.
Learn how to build a site for your merch
Ready to sell your own print on demand products online?