Confirmation Email Examples

Confirmation emails may seem like something clients and customers view as an afterthought, but they’re an important part of your overall email marketing strategy. Whenever a customer buys something online, registers for a course, or signs up for your email list, an automatic confirmation email acts as their digital receipt and provides clarity about their transaction. It’s also another opportunity to interact with them and make an impression.

But what’s the best way to develop confirmation emails that reflect your brand and provide reassurance to customers along the customer journey? Get templates below for the most common types of email confirmations and to learn why confirmation emails are important tools for your business.

Why are confirmation emails important?

Confirmation emails are routine and automatic, but they’re also an important component of your digital strategy and should be developed with intention. A great confirmation email can further your relationship with your audience, while a bad one or the absence of one is a missed opportunity at best.

A good confirmation email:

• Builds trust: At its most basic, a confirmation email proves reliability. It assures that a user or customer’s actions—to register for an event, make a purchase, or sign up for a newsletter—were successful.

• Reduces anxiety: Without a confirmation email someone is left wondering if their transaction or submission was successful, and it creates discomfort or doubt. 

• Sets expectations: A good confirmation email shares information about next steps, guidelines, or what the recipient can expect from you in the future. This kind of clarity reduces ambiguity and minimizes confusion. 

• Encourages further engagement: A confirmation email is a chance to follow up with additional resources and drive interaction with your audience or send them back to your website. You can also share discounts and complementary products or services. 

Getting a confirmation email feels expected. But a strong confirmation email uses the space to enhance customer satisfaction and foster trust for a deeper relationship.

Tips for writing confirmation emails

Writing effective confirmation emails is similar to writing other kinds of marketing or product emails. Many of the same best practices apply. The goal is to create an engaging and thoughtful experience for your customers. That clarity and consistency will pay dividends for your business.

• Craft a strong subject line. The subject line is the first way you can stand out in a crowded inbox and convince people to open your message. Make it clear, concise, and in line with your brand voice.

• Make it personal. Treat the interaction as a human one, despite the nature of autoresponders. Personalize your communication with first names and details related to their particular transaction. It’s a subtle way to connect one-to-one, even digitally. 

• Include further instructions. For example, if your confirmation email is about an upcoming meeting, confirm the time and location as well as what to bring or what to expect during the appointment. 

• Keep it concise. Your confirmation emails should be short, sweet, and to the point. Be sure the purpose of your email is immediately obvious and simple to understand. Avoid wordiness, jargon, or complicated language if you can help it.

• Think about branding. Graphic design, tone, and subject are all essential elements of good branding. Your confirmation emails should reflect the brand identity your website or social profiles do.

• Consider your CTAs. Most emails should include a call-to-action to guide the recipient toward the next step or encourage a desired action. A typical CTA will direct them to download a PDF, fill out a form, or reach out with questions.  

• Make it eye-catching. Squarespace email templates offer ways to customize your emails to make them more visually engaging and match your website style. Use images, video, icons, or specific brand elements to stay memorable.

6 email templates for common interactions

Whenever a member of your audience signs up for something or makes a purchase, it’s your first opportunity to make an impression or engage them with more content. The following confirmation email samples can be used for a range of business applications. The sample email confirmations are just examples and should be customized to your liking.

1. Appointment-based (e.g. coaching, introductory meeting)

Dear [First name],

Thank you for scheduling your appointment with [Coaching Business Name]. Our meeting is now confirmed for [Date] at [Time]. You can access your onboarding packet and first week’s homework here [Link]. I am excited to embark on this journey with you!

Please arrive at least five minutes prior to your scheduled time so we can get started right away and maximize our time together.

If you need to make any changes to your appointment or have any questions, please reply to this email or call [Phone Number].

I look forward to seeing you soon.

Warm Regards,

[Name]

P.S. Need to cancel? See our cancellation policy for help [Link to policy].

2. Webinar, online course, or live class

Dear [First Name],

Thanks for registering for our upcoming online course, [Course Title]. We are excited that you are joining us. As a reminder, the course begins on [Date] at [Time].

You can access the course and all of the required materials here: [Course Access Link]

Feel free to respond to this email with any questions or if you need further assistance.

Warm Regards,

[Name]

3. Event reminder

Dear [First Name],

Just a friendly reminder that [Event] is happening tomorrow at [Time] at [Location]. We are looking forward to seeing you!

If you have any last minute questions or concerns, don’t hesitate to respond to this email.

Looking forward to a fantastic event!

Warm regards,

[Name]

P.S. Want to stay in the loop on future events? Make sure you’re subscribed to our newsletter! [Link to website with sign-up]

4. Order confirmation

Dear [Name],

Thank you for your recent purchase from [Store Name]. Your order # [Order Number] has been processed successfully.

Order Details
Date: [Order Date]
Items:
[Item 1]
[Item 2]
[Item 3]
Total Amount: [Amount]

Thanks again for your purchase! Need help with your order? Visit our FAQ [Link to FAQ] or email us at [email address].

Best regards,

[Name]

5. Shipping confirmation

Dear [First Name],

We are happy to inform you that your order [Order Number] has shipped and it’s on its way to you!

Shipping Details
Carrier: [Carrier Name]
Tracking Number: [Tracking Number]
Estimated Delivery Date: [Estimated Delivery Date]

Thanks again for your order! Customer reviews help others shop and keep our small business thriving—we’d love if you’d consider reviewing your item(s) when they arrive.

Best regards,

[Name]

6. Subscription confirmation

Dear [First Name],

Welcome to [Subscription Name]! We’re thrilled you’re here.

You are subscribed to receive exclusive content, updates, and special offers, so stay tuned for updates in your inbox.

If you have any feedback or questions, please check out our FAQ [Link to FAQ] or reach out to us at any time.

Warmly,

[Name]

Confirmation emails are one of the first steps in gaining trust and providing clarity along the customer journey. Now that you understand the importance of confirmation emails, you can use the templates to customize email confirmations for any situation.

Don’t forget to monitor the performance of your confirmation emails and adjust them based on opens or clicks to the links you share. What works for some of your audience might not click with others, so continue to monitor and adjust as needed.