The Top 7 Tools Every Content Creator Needs

The rise of digital technology has enabled the creation of an entirely new industry for entrepreneurs—content creation. Online content creators create content that turns loyal fans into loyal customers. Many entrepreneurs are natural content creators because they understand that a robust content creation strategy requires an investment in the right tools for the job. 

As an online content creator, content tools that create quality output enhance your brand’s value and credibility with your audience. That solidifies your position as an expert in your field.

Here are seven must-try content creation tools in the Squarespace suite that can help you make the most of your content and shape your brand.

1. Customizable website templates

A great website template is an essential starting point for quickly creating a professional online home that reflects your brand’s identity. Even if you’ve built your audience on another platform, a website gives you one place to connect everything you create. Plus, you have total control over what you share and highlight for your audience instead of relying on unpredictable algorithms. 

Creating a website from scratch can take a lot of time and resources. Squarespace templates come with a drag-and-drop editor that makes customizing your site’s layout straightforward.  You can use customization tools to tailor colors and fonts to your brand style and easily copy those styles into new pages or email newsletters. 

Not only can you host your existing content on a Squarespace site, you can upload new content, like blogs, podcasts, and videos, making it a cost-effective content creation tool.

Create a custom template or choose from our library

2. Member Sites

As the world becomes increasingly digital, more entrepreneurs are turning to online platforms to connect with their audience. Whether you're running a blog or an ecommerce website, Squarespace's Member Sites enables you to carve out a members-only club for your brand where you can connect with your followers. 

Authentic connections are a key part of building a community around your content. Member Sites are designed to give your members a more personal experience with your brand. Behind a paywall you can share exclusive content with your most supportive followers, like subscriber-only Q&As, classes, and newsletters. You can create custom login pages and unique member profile pages tailored to your brand for a community feel. 

By gathering data on your members' preferences and demographics, you can also personalize the content that they see in the future. The subscription-based model of Member Sites also offers a stable new income stream for your business, giving you more time to focus on creating more content.

See how one Squarespace creator uses Member Sites for her content

3. Email Campaigns

Email is still a valuable and effective content tool that you can use to spread your brand’s message to a wide audience. Your followers need to opt in to get your emails, so you have a captive audience eager to hear directly from you. 

Not only are you more likely to reach more engaged followers by email, you have control of when your messages show up in someone’s inbox. While you’ll still want to share on social media and optimize your content for search, with email you don’t need to depend on algorithms to get news and content in front of your followers.

Squarespace Email Campaigns have drag-and-drop templates so you can quickly create a newsletter or update email that matches the look and feel of your brand. With email marketing tools and analytics, you can find out more about what type of content gets your subscribers to open and click into your email links. Then, adjust your strategy to make sure you’re sending your audience content they’re interested in.

Get tips for building your email list

4. Acuity Scheduling

As a content creator, it can be challenging to manage multiple calendars all at the same time. This is especially tricky for creators who are juggling their own content calendar, creators who run a service business, or creators managing their own collaborations.

With Acuity Scheduling, customers and brands can set up times to meet with you without ever having to leave your website. The Scheduling platform integrates with your website and syncs with any other calendars you use to manage your time. 

That also removes the manual work of managing your appointment calendar. You can set your own availability or add custom intake forms to simplify your workflow and save yourself time. 

You can set up automatic reminders and notifications to ensure that your clients show up on time. Or automate follow-up emails so you can keep nurturing relationships with clients and partners.

Learn more about Acuity Scheduling tools

5. Commerce tools

Once you have an audience hooked on your content, you can explore ways to monetize while staying authentic to your community and brand. Squarespace’s Commerce tools offer multiple ways to sell digital and physical products for your audience.

1. Start an affiliate store. Set up a store on your website to share brands and products you recommend. If you partner with these brands, you can earn a commission when people buy through your link. Just make sure you’re following regulations around disclosing those partnerships.

2. Sell branded merch. Branded merchandise is a powerful and cost-effective way to build community and promote your brand. Use the Custom Merch tool to design clothes, mugs, and more, then let our 3PL partner handle production, storage, and shipping.

3. Offer digital downloads. Sell digital content, like image presets, worksheets or ebooks, video packs, and more. Choose downloads that make sense for your content niche.

 Your store is part of your Squarespace website, so you can use the same design tools to create a beautiful, mobile-friendly online store that matches your brand aesthetic, with dynamic product galleries showcasing your products. Customer trust is paramount to any online business. With Squarespace Commerce, you can connect to trusted payment providers and offer clear return policies for a secure and seamless checkout process. 

6. Unfold

Connecting with customers on social media is an essential part of being an online content creator. With the ever-increasing competition in the digital space, having the right content creation tools to elevate your brand on your socials makes a difference. It helps to have tools that save you time, allow you to create for more than one platform, and customize for your aesthetics.

The Unfold app from Squarespace is the ultimate tool for creating compelling social content. The app comes with video and photo templates designed for multiple platforms and a Brand Kit so you can save your preferred fonts and visuals for easy access. Or use the feed planner to see how your posts will look lined up with the rest of your grid. Every feature is designed to make it easier to craft visually stunning stories that stand out from the competition in minutes, while maintaining brand consistency.

See the top new Unfold features

7. Bio Sites

A Bio Site is a hub for easily sharing all of the most important links to your online presence. With one URL, you can:

• Link your latest content or products

• Create a linkable social media grid

• Add a client booking link

• Share audio clips

• Crowdfund for projects, and more

Simply add your links, design the page to match your brand, and add the URL to your social media bios. You can point followers there any time you have something new to share. 

Think of a Bio Site like the ultimate online business card—they’re built to be beautiful, informative, and fully responsive on all devices. When visitors land on your Bio Site, they’ll be shown a beautiful page that inspires them to continue exploring your work.

Another perk of adding a Bio Site to your tool belt is that they’re optimized for search engine optimization (SEO). That gives your website a better chance of appearing higher on search engine results pages, attracting more visitors and growing your audience. 

Read our full guide to becoming a content creator