Video Testimonial: How Barn2Door Uses Squarespace Enterprise to Build and Manage Client Websites

Apr 13

Barn2Door is a fast-growing company that helps farmers across the US market themselves more effectively with a powerful online presence. When Barn2Door needed a way to quickly launch bespoke websites on behalf of thousands of customers, organize them for maintenance, and integrate them with proprietary software, they turned to Squarespace Enterprise.

According to CEO Janelle Maiocco, Squarespace Enterprise helps Barn2Door scale by simplifying website creation and management for their high volume of clients. She says Enterprise subscription perks like centralized billing, account management services, and contributor role permission controls take the hassle out of the challenge.

Watch Janelle’s video testimonial below to learn more about how Barn2Door enables farmers to promote themselves and sell more online with Squarespace Enterprise websites.

My name is Janelle Maiocco, and I'm the CEO of Barn2Door. We have been building a platform for farmers essentially to be an all-in-one solution to manage and market their business.
Basic 101 is you have to have a website; you have to have a beautiful website, because that's people's immediate association with your brand. We offer as part of our solution a website for every farmer that signs up with Barn2Door.
We work with thousands of farms across the whole country, so we have well over a thousand websites that are hosted on Squarespace. It's just very easy; it's very plug-and-play. There are pre-existing templates that we can use for our websites.
The templates are really important because it helps us save time when we're building sites. We can use the existing templates that Squarespace provides, or we can build our own custom ones that we can then also continue to reuse. Centralized billing [with] one invoice versus dealing with credit cards is way simpler, and we can actually manage and control permissions, [which] means who can access the website.
The fact that you can have some controls around that is really important from a business perspective, because for security reasons you need to be able to lock down sites to just the farmer. But we can also give access to our account managers, and so if they need to pop in there and help them to edit or change something, they can.
It's very important to us to have a great relationship, a wonderful working relationship. We're looking for a best-in-class solution, one that makes sense for Barn2Door, but is also really easy to use in this case for farmers. The websites [are] really juicy. It's this big brand splash, and it really helps those farmers just take their whole business to the next level.
Honestly, farmers are floored [...] they're just over the moon when they get these beautiful websites. They feel really validated as a business to have this big, beautiful brand online that they should be very proud of. It actually tells their story.
And so it's a really exciting, very fun process for us to be part of that.